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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Arts University Bournemouth

  • Study mode

    Full time

  • Start date

    06-OCT-25

  • Duration

    3 Years

Course summary

BA (Hons) Creative Direction spans the creative economy. You'll learn how to engage and develop ideas into full-scale projects that apply themselves to the entire industry – your role as the director oversees them. On BA (Hons) Creative Direction, you'll develop the conceptual thinking, creative problem-solving skills, and strategic vision necessary to occupy a role that's the beating heart of the creative industries – the Creative Director.

Creative Directors are employed across all sectors of the creative economy, whether that's advertising, the arts, design, fashion, gaming, music, publishing or TV and film. They develop an intimate knowledge of their brands customers and direct all communication, controlling every point where their brand encounters their audiences, customers, and users. They do this by developing a team of creatives from a range of disciplines to assist in the design, development and delivery of their organisations products or services.

On BA (Hons) Creative Direction, you'll work with a team of designers and content creators of illustration, photography, video and many other mediums and environments to deliver creative solutions to defined problems.

This course aims to nurture innovative and forward-thinking individuals who can shape and influence the creative landscape. It provides a platform for you to explore your creativity, develop leadership qualities, and become industry-ready professionals capable of making a significant impact in the evolving creative industries.

How you're assessed

All your assessments reflect the world of work and are designed to accurately reflect typical tasks that you'll undertake regularly when you graduate and embark on your career. The core of the course is based on practical project-based assessments with some reflection and evaluation on your learning via reports and presentations. You'll also have to pitch ideas to your colleagues and your clients. Finally, you'll undertake research tasks that have a written output, either as a report or extended essay.

Career

Roles achieved by graduates of a similar course, which shares learning with this new course, include:

Head of Operations at Design Work

Global People and Development Manager at Moving Brands

Marketing Manager at Spotify

Owner, Founder, Director, Jimmys Iced Coffee/Entrepreneur

Tuition fees

Students living in Hong Kong
(International fees)

£ 19,950per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

Arts University Bournemouth

  • University League Table

    93rd

  • Campus address

    Arts University Bournemouth, Wallisdown, Poole, Dorset, BH12 5HH, United Kingdom

An award-winning, state-of-the-art campus with modern, industry-standard, facilities. It's a microcosm of the creative industries.
Degrees with built-in practical and industry experience to build your CV and portfolio.
AUB is a leading creative specialist uni with a fantastic international profile and a reputation for producing some of the UK's most employable graduates.

Subject rankings

  • Subject ranking

    43rd out of 50 8

  • Entry standards

    / Max 213
    129 60%

    18th

  • Graduate prospects

    / Max 100
    60.0 60%

    27th

    20
  • Student satisfaction

    / Max 4
    3.55 89%

    2nd

    23

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