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Journalism and Marketing BA (Hons)

University of Leicester

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University of Leicester

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    3 - 4 Years

Course summary

There’s a natural connection between Journalism and Marketing and this course allows you to study both subject areas equally in a complementary experience, developing a critical understanding of the key concepts, theories and debates around both Journalism and Marketing. In your first year, you’ll learn the basic skills of journalism across various platforms, helping you to develop the key professional skills utilised by journalists. By studying the principles of marketing and starting to look at consumers, digital marketing and technologies, you will be able to use information systems to manage and communicate information. In your second year, you'll use your developing journalism skills on digital and broadcasting platforms and take a deeper look at marketing communications and digital media including examining new and emerging technologies. In your third year you will study a range of topics from crisis management and risks and crises affecting society to entrepreneurship and identifying opportunities for services and products. You'll also use all your knowledge and journalism skills in a final group project, developing a website on a subject of your choice. And there will be an extensive range of optional modules to choose from, led by staff who are specialists in their field. The Journalism team have all worked in the industry. They've been involved in television, newspapers, radio, social media and PR. Among our teachers we have specialists in sports, political, environment and television journalism. Your tutors in the School of Business have a mix of research and industry backgrounds, so you will be learning from those involved in leading research in marketing, alongside those with practical expertise. You'll develop and demonstrate a range of transferable skills necessary for successful career development and a lifetime of effective independent learning. You’ll fine-tune your independent thinking, analytical problem-solving and critical judgement. You’ll learn how to carry out independent research, to access and assess information, to communicate clearly and effectively, and to present findings in a professional manner.

Tuition fees

Students living in Hong Kong
(International fees)

£ 19,700per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of Leicester

University of Leicester

University of Leicester

  • University League Table

    36th

  • Campus address

    University of Leicester, University Road, Leicester, Leicestershire, LE1 7RH, England

VIEW PROFILE
A popular choice for international students, with an alumni community from over 100 countries, sharing their cultures with each other.
Leicester is in the centre of England with great transport links, making it easy to explore the whole country while studying at the university.
Want to explore further afield? Leicester has great European links – with one change of train, Leicester students can be in Paris by lunchtime.

Subject rankings

  • Subject ranking

    Communication & Media Stu

    15th out of 91 3

    24th out of 87 7

  • Entry standards

    / Max 206
    126 61%

    39th

  • Graduate prospects

    / Max 100
    74.0 74%

    19th

    14

  • Student satisfaction

    / Max 4
    3.16 79%

    35th

    3

  • Entry standards

    / Max 204
    129 63%

    36th

  • Graduate prospects

    / Max 100
    77.0 77%

    45th

    8

  • Student satisfaction

    / Max 4
    2.97 74%

    68th

    20

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